Event planning and management
by Sandeep Sharma.
- Jaipur : Pointer, 2011.
- 297 p.
Table of Contents : Chapter 1. Introduction Chapter 2. Event operations Chapter 3. Types of event management Chapter 4. Assessing and measuring success Chapter 5. Research Chapter 6. Planning the event Chapter 7. Project management for events Chapter 8. Control and budgeting Chapter 9. Communication Chapter 10. Decision making Chapter 11. The culture of an organisation Chapter 12. Leadership and supervision Chapter 13. Marketing and promotion Chapter 14. The art of negotiation Chapter 15. Proposal and presentation Indx