TY  - BOOK
AU  - Gordon, Josh
TI  - Presentations that change minds: strategies to persuade, convince and get results
SN  - 9780070636750
U1  - 658.452 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Management
N1  - Table of Contents:
Introduction
Chapter 1. The presentation that deeply involves your audience
Chapter 2. The presentation that creates excitement
Chapter 3. The presentation that persuades with a story
Chapter 4. The presentation that sells a new idea
Chapter 5. The presentation that persuades with a story
Chapter 6. The presentation that persuades with humour
Chapter 7. The presentation that lays out the "facts"
Chapter 8. The presentation that inspires
Chapter 9. The presentation that changes a perception
Chapter 10. The presentation that builds trust
Chapter 11. The presentation that offers a solution
Chapter 12. The presentation that makes a financial case
Chapter 13. The presentation that gets them to choose you over the competition
Chapter 14. The presentation that wins over a hostile audience
Appendix A-C
Index

ER  -