TY  - BOOK
TI  - Stratagem: cases on retail, products, services, and trends
SN  - 9780070617612
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing
N1  - Table of Contents:
Chapter 1. Retail
Chapter 2. Brands
Chapter 3. Auto and consumer durables
Chapter 4. Services
Chapter 5. Corporate
Chapter 6. Trends
ER  -