Stratagem :  cases on retail, products, services, and trends 
by Meenakshi Radhakrishnan-Swami. 
 - New Delhi :  Tata McGraw Hill,  2007. 
 - 354 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. Retail<br/>Chapter 2. Brands<br/>Chapter 3. Auto and consumer durables<br/>Chapter 4. Services<br/>Chapter 5. Corporate<br/>Chapter 6. Trends 
<br/><br/><label>ISBN: </label>9780070617612 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAD/STR