TY  - BOOK
AU  - Bryman, Alan
AU  - Bell, Emma.
TI  - Business research methods
SN  - 9780199259380
U1  - 658.0072 
PY  - 2003///
CY  - New York
PB  - Oxford University Press
KW  - Business--Research--Methodology
N1  - Table of Contents:
Chapter 1. Business research strategies 
Chapter 2. Research designs 
Chapter 3. The nature of quantitative research 
Chapter 4. Sampling 
Chapter 5. Structured interviewing 
Chapter 6. Self-completion questionnaires 
Chapter 7. Asking questions 
Chapter 8. Structured observation 
Chapter 9. Content analysis 
Chapter 10. Secondary analysis and official statistics 
Chapter 11. Quantitative data analysis 
Chapter 12. Using SPSS for Windows 
Chapter 13. The nature of qualitative research 
Chapter 14. Ethnography and participant observation 
Chapter 15. Interviewing in qualitative research 
Chapter 16. Focus groups 
Chapter 17. Language in qualitative research 
Chapter 18. Documents as sources of data 
Chapter 19. Qualitative data analysis 
Chapter 20. Computer-assisted qualitative data analysis : using NVivo 
Chapter 21. Breaking down the quantitative/qualitative divide 
Chapter 22. Combining quantitative and qualitative research 
Chapter 23. Using the Internet as object and method of data collection 
Chapter 24. Writing up business research 
Chapter 25. Ethics in business research 
Chapter 26. Doing a research project.
References
Index
ER  -