Bryman, Alan <br/><br/>
Business research methods 
by Alan Bryman and Emma Bell. 
 - New York :  Oxford University Press,  2003. 
 - 608 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. Business research strategies <br/>Chapter 2. Research designs <br/>Chapter 3. The nature of quantitative research <br/>Chapter 4. Sampling <br/>Chapter 5. Structured interviewing <br/>Chapter 6. Self-completion questionnaires <br/>Chapter 7. Asking questions <br/>Chapter 8. Structured observation <br/>Chapter 9. Content analysis <br/>Chapter 10. Secondary analysis and official statistics <br/>Chapter 11. Quantitative data analysis <br/>Chapter 12. Using SPSS for Windows <br/>Chapter 13. The nature of qualitative research <br/>Chapter 14. Ethnography and participant observation <br/>Chapter 15. Interviewing in qualitative research <br/>Chapter 16. Focus groups <br/>Chapter 17. Language in qualitative research <br/>Chapter 18. Documents as sources of data <br/>Chapter 19. Qualitative data analysis <br/>Chapter 20. Computer-assisted qualitative data analysis : using NVivo <br/>Chapter 21. Breaking down the quantitative/qualitative divide <br/>Chapter 22. Combining quantitative and qualitative research <br/>Chapter 23. Using the Internet as object and method of data collection <br/>Chapter 24. Writing up business research <br/>Chapter 25. Ethics in business research <br/>Chapter 26. Doing a research project.<br/>References<br/>Index 
<br/><br/><label>ISBN: </label>9780199259380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.0072  / BRY/BUS