TY  - BOOK
AU  - Baran, Roger J.
AU  - Galka, Roger J. 
AU  - Strunk, Daniel P. 
TI  - Customer relationship management: the foundation of contemporary marketing strategy
SN  - 9788131505182
U1  - 658.812              
PY  - 2008///
CY  - NewDelhi
PB  - Cengage learning
KW  - Marketing
N1  - Table of contents:
Section 1. CRM theory and development 
Section 2. Data management and technology 
Section 3. Marketing strategy 
Section 4. CRM evaluation 
Section 5. CRM new horizons.
Appendix
Index
ER  -