Baran, Roger J. <br/><br/>
Customer relationship management :  the foundation of contemporary marketing strategy 
by Roger J. Baran, Roger J. Galka and Daniel P. Strunk. 
 - NewDelhi :  Cengage learning,  2008. 
 - 308 p. 
<br/><br/> Table of contents:<br/>Section 1. CRM theory and development <br/>Section 2. Data management and technology <br/>Section 3. Marketing strategy <br/>Section 4. CRM evaluation <br/>Section 5. CRM new horizons.<br/>Appendix<br/>Index 
<br/><br/><label>ISBN: </label>9788131505182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812               / BAR/CUS