TY  - BOOK
AU  - Argenti, Paul A.
TI  - Strategic corporate communication
SN  - 9780070618169
U1  - 658.45 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Management
N1  - Table of Contents:
Chapter 1. The contemporary global business environment 
Chapter 2. Strategic communication for multinational corporations 
Chapter 3. An overview of the corporate communication function 
Chapter 4. The growing importance of corporate reputation 
Chapter 5. Internal communication : the emerging need in global organizations 
Chapter 6. Corporate advertising 
Chapter 7. Media relations : a key ingredient in global businesses and emerging markets 
Chapter 8. Investor relations : reaping rewards in the corporate setting 
Chapter 9. Managing government relations : India and the United States 
Chapter 10. Crisis communications : lessons from global companies.
Index
ER  -