Argenti, Paul A. <br/><br/>
Strategic corporate communication 
by Paul A. Argenti. 
 - New Delhi :  Tata McGraw Hill,  2007. 
 - 274 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. The contemporary global business environment <br/>Chapter 2. Strategic communication for multinational corporations <br/>Chapter 3. An overview of the corporate communication function <br/>Chapter 4. The growing importance of corporate reputation <br/>Chapter 5. Internal communication : the emerging need in global organizations <br/>Chapter 6. Corporate advertising <br/>Chapter 7. Media relations : a key ingredient in global businesses and emerging markets <br/>Chapter 8. Investor relations : reaping rewards in the corporate setting <br/>Chapter 9. Managing government relations : India and the United States <br/>Chapter 10. Crisis communications : lessons from global companies.<br/>Index 
<br/><br/><label>ISBN: </label>9780070618169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>Dewey Class. No.: </label>658.45  / ARG/STR