TY  - BOOK
AU  - Kambhammettu, Shyam Sunder (Ed.)
TI  - Customer loyalty: concepts and cases
SN  - 9788189333089
U1  - 658.812          
PY  - 2005///
CY  - Hyderbad
PB  - Magnus school of business
KW  - Marketing
N1  - Table of contents:



Table of contents:
Section 1. Concepts
Section 2. Cases



ER  -