Kambhammettu, Shyam Sunder (Ed.) <br/><br/>
Customer loyalty :  concepts and cases 
edited by Shyam Sunder Kambhammettu. 
 - Hyderbad :  Magnus school of business,  2005. 
 - 157 p. 
<br/><br/> Table of contents:<br/><br/><br/><br/>Table of contents:<br/>Section 1. Concepts<br/>Section 2. Cases<br/><br/><br/> 
<br/><br/><label>ISBN: </label>9788189333089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812           / KAM/CUS