Sawant, P. B. <br/><br/>
Advertising law and ethics 
by P. B. Sawant. 
 - Delhi :  Universal,  2002. 
 - 414 p. 
<br/><br/> Table of contents:<br/>Chapter 1. Power of advertising<br/>Chapter 2. Right media right advertisement<br/>Chapter 3. Advertising agencies and brand managers<br/>Chapter 4. Future of global advertising<br/>Chapter 5. The Indian advertising scene<br/>Chapter 6. Advertising regulations and laws<br/>Chapter 7. Advertising regulation and ethics in India<br/>Chapter 8. Advertising codes of various other countries grouped subject-wise<br/>Chapter 9. Do's and dont's for Indian advertiser<br/>Epilogue<br/>Appendices 
<br/><br/><label>ISBN: </label>9788175342705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trade Law.
<br/><br/><label>Dewey Class. No.: </label>343.082  / SAW/ADV