TY  - BOOK
AU  - Johansson, Johny K.
TI  - Global marketing: foreign entry, local marketing, and global management
SN  - 9780070667082
U1  - 658.84  
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing
N1  - Table of contents:
Part 1. Fundamentals
Part 2. Foreign entry
Part 3. Local marketing
Part 4. Global management
Appendix
ER  -