Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing, and global management 
by Johny K. Johansson. 
 - 4th ed. 
 - New Delhi :  Tata McGraw Hill,  2008. 
 - 648 p. 
<br/><br/> Table of contents:<br/>Part 1. Fundamentals<br/>Part 2. Foreign entry<br/>Part 3. Local marketing<br/>Part 4. Global management<br/>Appendix 
<br/><br/><label>ISBN: </label>9780070667082 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84   / JOH/GLO