TY  - BOOK
AU  - Parasuraman, A.
AU  - Grewal, Dhruv 
AU  - Krishnan, R. 
TI  - Marketing research
SN  - 8177225146
U1  - 658.83  
PY  - 2005///
CY  - New Delhi
PB  - Biztatra
KW  - Marketing Research
N1  - Table of Contents:
Part 1. Introduction to marketing research
Part 2. Data collection: types and methods
Part 3. Data collection: measurement instruments and sampling
Part 4. Data analysis
Part 5. Communication with research users
Appendix
Subject index
ER  -