Parasuraman, A. <br/><br/>
Marketing research 
by A. Parasuraman, Dhruv Grewal and R. Krishnan. 
 - New Delhi :  Biztatra,  2005. 
 - 682 p. 
<br/><br/> Table of Contents:<br/>Part 1. Introduction to marketing research<br/>Part 2. Data collection: types and methods<br/>Part 3. Data collection: measurement instruments and sampling<br/>Part 4. Data analysis<br/>Part 5. Communication with research users<br/>Appendix<br/>Subject index 
<br/><br/><label>ISBN: </label>8177225146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research.
<br/><br/><label>Dewey Class. No.: </label>658.83   / PAR/MAR