TY  - BOOK
AU  - Dwyer, F. Robert
AU  - Tanner, John F. 
TI  - Business marketing: connecting strategy, relationships and learning
SN  - 9780070220911
U1  - 658.8  
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing
N1  - Table of contents:
Part 1. Business markets and business marketing
Part 2. Foundations for creating value
Part 3. Business marketing programming
Part 4. Managing programs and customers
Index
ER  -