Dwyer, F. Robert <br/><br/>
Business marketing :  connecting strategy, relationships and learning 
by F. Robert Dwer and John F. Tanner. 
 - 3rd ed. 
 - New Delhi :  Tata McGraw Hill,  2008. 
 - 684 p. 
<br/><br/> Table of contents:<br/>Part 1. Business markets and business marketing<br/>Part 2. Foundations for creating value<br/>Part 3. Business marketing programming<br/>Part 4. Managing programs and customers<br/>Index 
<br/><br/><label>ISBN: </label>9780070220911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / DWY/BUS