TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary 
TI  - Principles of marketing
SN  - 9788177581072
U1  - 658.8 
PY  - 2006///
CY  - South Asia
PB  - Pearson education
KW  - Marketing
N1  - Table of contents:
Part 1. Defining Marketing and the Marketing Process
Part 2. Understanding the Marketplace and Consumers
Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix
Part 4. Extending Marketing
Appendix
Index

ER  -