Kotler, Philip <br/><br/>
Principles of marketing 
by Philip Kotler and Gary Armstrong. 
 - 11th ed. 
 - South Asia :  Pearson education,  2006. 
 - pages varies 
<br/><br/> Table of contents:<br/>Part 1. Defining Marketing and the Marketing Process<br/>Part 2. Understanding the Marketplace and Consumers<br/>Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix<br/>Part 4. Extending Marketing<br/>Appendix<br/>Index<br/> 
<br/><br/><label>ISBN: </label>9788177581072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/PRI