Ghosh, P. K. <br/><br/>
Industrial marketing 
by P. K. Ghosh. 
 - India :  Oxford university press,  2006. 
 - 568 p. 
<br/><br/> Table of contents:<br/>Chapter 1. Introduction to industrial marketing management<br/>Chapter 2. Integrated business development<br/>Chapter 3. Relevant models on industrial buyer behaviour<br/>Chapter 4. Implications of  industrial buyer behaviour models<br/>Chapter 5. Industrial market segmentation<br/>Chapter 6. Pricing of industrial products and services<br/>Chapter 7. Distribution of industrial products and services<br/>Chapter 8. Role of personal selling in Industrial marketing<br/>Chapter 9. Customer satisfaction, loyalty and retention<br/>Chapter 10. Industrial marketing research<br/>Chapter 11. Standard industrial products and services<br/>Chapter 12. Fabricated industrial products<br/>Chapter 13. Capital equipment and services<br/>Chapter 14. Business-to-business marketing<br/>References<br/>Index 
<br/><br/><label>ISBN: </label>9780195677942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / GHO/IND