TY  - BOOK
AU  - Reddy, Robert R.
AU  - Brierty, Edward G. 
AU  - Reeder, Betty H. 
TI  - Industrial marketing: analysis, planning, and control
SN  - 9788120312456
U1  - 658.8  
PY  - 2006///
CY  - New Delhi
PB  - Prentice hall
KW  - Marketing
N1  - Table of contents:
Part 1. Dimensions of industrial marketing
Part 2. Organizational buying and buyer behaviour
Part 3. Strategy formulation in the industrial market
Part 4. Formulating product planning
Part 5. Formulating channel strategy
Part 6. Formulating marketing communication planning
Part 7. Formulating pricing policies
Part 8. International industrial marketing
Index
ER  -