Reddy, Robert R. <br/><br/>
Industrial marketing :  analysis, planning, and control 
by Robert R Reeder, Edward G Brierty, and Betty H Reeder. 
 - 2nd ed. 
 - New Delhi :  Prentice hall,  2006. 
 - 670 p. 
<br/><br/> Table of contents:<br/>Part 1. Dimensions of industrial marketing<br/>Part 2. Organizational buying and buyer behaviour<br/>Part 3. Strategy formulation in the industrial market<br/>Part 4. Formulating product planning<br/>Part 5. Formulating channel strategy<br/>Part 6. Formulating marketing communication planning<br/>Part 7. Formulating pricing policies<br/>Part 8. International industrial marketing<br/>Index 
<br/><br/><label>ISBN: </label>9788120312456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / REE/IND