TY  - BOOK
AU  - Cherunilam, Francis
TI  - Business policy and strategic management: text and cases
SN  - 8183185436
U1  - 658.4012 
PY  - 1999///
CY  - Mumbai
PB  - Himalaya, 
KW  - Management
N1  - Table of Contents :
Chapter 1. Business Policy and Strategic Management: Some Basics
Chapter 2. Mission, Objectives and Social Responsibilities
Chapter 3. Corporate Governance
Chapter 4. Business Environment
Chapter 5. SWOT Analysis and Strategy Formulation
Chapter 6. Strategy Implementation
Chapter 7. Strategy and Structure
Chapter 8. Strategy Evaluation and Control
Chapter 9. Portfolio Strategy
Chapter 10. Competitive Analysis and Strategies
Chapter 11. Corporate Level Generic Strategies
Chapter 12. Business Growth
Chapter 13. Mergers and Acquisitions
Chapter 14. Globalisation
Chapter 15. Turnaround Management and Restructuring
Chapter 16. Functional Strategies
Chapter 17. Management of Change Cases
Cases
ER  -