Paul, Justin <br/><br/>
International marketing:  text and cases 
by Justin Paul and Ramneek Kapoor. 
 - New Delhi :  Tata McGraw Hill,  2008. 
 - 379 p. 
<br/><br/> Table of contents:<br/>Chapter 1. Concept and process of international marketing<br/>Chapter 2. WTO and implications on international marketing<br/>Chapter 3. Emerging trends and internationalisation of firms<br/>Chapter 4. Country analysis, selection, market size and marketing mix<br/>Chapter 5. International marketing: research and opportunity analysis<br/>Chapter 6. Cultural factors and environment<br/>Chapter 7. Political factors and environment<br/>Chapter 8. Legal aspects and international marketing<br/>Chapter 9. Market entry modes, framework structure and strategies<br/>Chapter 10. Market entry modes-JV, M & A, strategic alliance and subsidiaries<br/>Chapter 11. International product policy, planning and strategy<br/>Chapter 12. Pricing strategy and decision for international marketing<br/>Chapter 13. International distribution, marketing channels logistics and supply chain management<br/>Chapter 14. Product promotion, advertising and building brands in foreign markets<br/>Chapter 15. Personal selling and multinational sales management<br/>Chapter 16. Organising and doing business with other countries- analysis of Middle East-Countries<br/>Chapter 17. Export documentation and procedures<br/>Chapter 18. Global issues: the internet and e-commerce<br/>Index 
<br/><br/><label>ISBN: </label>9780070635883 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84   / PAU/INT