TY  - BOOK
AU  - Luck, David J.
AU  - Rubin, Ronald S. 
TI  - Marketing research
SN  - 9788120304840
U1  - 658.83  
PY  - 2006///
CY  - New Delhi
PB  - Prentice hall
KW  - Marketing
N1  - Table of Contents :
Part 1. Fundamentals
Part 2. Planning the research project
Part 3. Performing the data collection
Part 4. Processing and analyzing data
Part 5. Presentation and follow through
Index
ER  -