Luck, David J. <br/><br/>
Marketing research 
by David J. Luck and Ronald S. Rubin. 
 - 7th ed.  
 - New Delhi :  Prentice hall,  2006. 
 - 683 p. 
<br/><br/> Table of Contents :<br/>Part 1. Fundamentals<br/>Part 2. Planning the research project<br/>Part 3. Performing the data collection<br/>Part 4. Processing and analyzing data<br/>Part 5. Presentation and follow through<br/>Index 
<br/><br/><label>ISBN: </label>9788120304840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.83   / LUC/MAR