TY  - BOOK
AU  - Gopalaswamy,  T. P.
TI  - Rural marketing: environment, problems and strategies
SN  - 9788125916178
U1  - 658.8091734  
PY  - 2005///
CY  - New Delhi
PB  - Vikas
KW  - Marketing
N1  - Table of contents:
Chapter 1. Introduction
Chapter 2. Rural market environment
Chapter 3. Rural demand and rural market index
Chapter 4. Problems in rural marketing
Chapter 5. Marketing of agricultural inputs
Chapter 6. Marketing of consumables and durables
Chapter 7. Marketing of agricultural produce and rural and cottage industry products
Chapter 8. Role of financial institutions in rural marketing
Chapter 9. Role of cooperative institutions in rural marketing
Chapter 10. Rural marketing strategies 
Cases
Bibliography
Index

ER  -