Gopalaswamy,  T. P. <br/><br/>
Rural marketing :  environment, problems and strategies 
by T. P. Gopalaswamy. 
 - 2nd ed. 
 - New Delhi :  Vikas,  2005. 
 - 225 p. 
<br/><br/> Table of contents:<br/>Chapter 1. Introduction<br/>Chapter 2. Rural market environment<br/>Chapter 3. Rural demand and rural market index<br/>Chapter 4. Problems in rural marketing<br/>Chapter 5. Marketing of agricultural inputs<br/>Chapter 6. Marketing of consumables and durables<br/>Chapter 7. Marketing of agricultural produce and rural and cottage industry products<br/>Chapter 8. Role of financial institutions in rural marketing<br/>Chapter 9. Role of cooperative institutions in rural marketing<br/>Chapter 10. Rural marketing strategies <br/>Cases<br/>Bibliography<br/>Index<br/> 
<br/><br/><label>ISBN: </label>9788125916178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8091734   / GOP/RUR