TY  - BOOK
AU  - Longenecker, G.
TI  - Managing small business
SN  - 9788131504260
U1  - 658.022 
PY  - 2006///
CY  - New Delhi
PB  - Cengage learning
KW  - Management
N1  - Table of Contents :
Part 1. Entrepreneurship: a world of opportunity
Part 2. Starting from scratch or joining an existing business
Part 3. Developing the new venture business plan
Part 4. Focusing on the customer: marketing growth strategies
Part 5. Managing growth in the small business
Part 6. Understanding the numbers
ER  -