Managing small business
by G. Longenecker ... [et al.].
- New Delhi : Cengage learning, 2006.
- 460 p.
Table of Contents : Part 1. Entrepreneurship: a world of opportunity Part 2. Starting from scratch or joining an existing business Part 3. Developing the new venture business plan Part 4. Focusing on the customer: marketing growth strategies Part 5. Managing growth in the small business Part 6. Understanding the numbers