TY  - BOOK
AU  - Spiro, Rosann L.
TI  - Management of a sales force
SN  - 9780070585119
U1  - 658.81 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Sales Management
KW  - Marketing
N1  - Table of contents:
Part 1. Introduction to sales force management
Part 2. Organising, staffing and training a sales force
Part 3. Directing sales force operations
Part 4. Sales planning
Part 5. Evaluating sales performance
ER  -