Spiro, Rosann L.

Management of a sales force - 11th ed. - New Delhi : Tata McGraw Hill, 2003. - 564 p.

Table of contents:
Part 1. Introduction to sales force management
Part 2. Organising, staffing and training a sales force
Part 3. Directing sales force operations
Part 4. Sales planning
Part 5. Evaluating sales performance

9780070585119


Sales Management.
Marketing.

658.81 / SPI/MAN