Cherunilam, Francis
Strategic management : a book on business policy/corporate planning
by Francis Cherunilam.
- Mumbai : Himalaya Publishing house, 1998.
- 262 p.
Table of Contents :
Chapter 1. Strategic Management: An Introduction
Chapter 2. Mission, Objectives and Social Responsibilities
Chapter 3. Business Environment
Chapter 4. Swot Analysis and Strategy Formulation
Chapter 5. Strategy Implementation
Chapter 6. Strategy and Structure
Chapter 7. Strategy Evaluation and Control
Chapter 8. Portfolio Strategy
Chapter 9. Competitive Analysis and Strategies
Chapter 10. Corporate Level Generic Strategies
Chapter 11. Business Growth
Chapter 12. Mergers and Acquisitions
Chapter 13. Globalisation
Chapter 14. Turnaround Management and Restructuring
Chapter 15. Functional Strategies
Chapter 16. Management of Change
Chapter 17. Corporate Governance
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Management.
658.4012 / CHE/STR