TY  - BOOK
AU  - Ingram, Thomas N. 
TI  - Sales management: analysis and decision making
SN  - 9788131502068
U1  - 658.81 
PY  - 2007///
CY  - South Western
PB  - Thomas
KW  - Marketing
KW  - Sales Marketing
N1  - Table of contents:
Part 1. Describing the personal selling function
Part 2. Defining the strategy role of the sales of function
Part 3. Developing the salesforce
Part 4. Directing the sales force
Part 5. Determining salesforce effectiveness and performance
Index
ER  -