TY  - BOOK
AU  - Gilmore, Audrey
TI  - Services marketing and management 
SN  - 9788178293349
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Response
KW  - Marketing
N1  - Table of contents:
Part 1. Underlying themes
Part 2. Managing services
Part 3. Service management issues
Index
ER  -