Gilmore, Audrey <br/><br/>
Services marketing and management  
by Audrey Gilmore. 
 - New Delhi :  Response,  2003. 
 - 215 p. 
<br/><br/> Table of contents:<br/>Part 1. Underlying themes<br/>Part 2. Managing services<br/>Part 3. Service management issues<br/>Index 
<br/><br/><label>ISBN: </label>9788178293349 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / GIL/SER