TY  - BOOK
AU  - Kumar, Arun 
AU  - Meenakshi, N.
TI  - Marketing management: comprehensive text, best practices and corporate insights
SN  - 9788125920625
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Vikas, 
KW  - Marketing--Management
N1  - Table of contents:
Section 1. Foundations of marketing
Section 2. Selection of markets
Section 3. Product decisions
Section 4. Pricing decisions
Section 5. Distribution decisions
Section 6. Communication decisions
Section 7. Impact of competition on strategy
Section 8. Reaching consumers directly
Section 9. Analyzing markets
Section 10. Case studies
Bibliography
Index
ER  -