Kumar, Arun  <br/><br/>
Marketing management :  comprehensive text, best practices and corporate insights 
by Arun Kumar & N. Meenakshi. 
 - New Delhi :  Vikas,   2006. 
 - 864 p. 
<br/><br/> Table of contents:<br/>Section 1. Foundations of marketing<br/>Section 2. Selection of markets<br/>Section 3. Product decisions<br/>Section 4. Pricing decisions<br/>Section 5. Distribution decisions<br/>Section 6. Communication decisions<br/>Section 7. Impact of competition on strategy<br/>Section 8. Reaching consumers directly<br/>Section 9. Analyzing markets<br/>Section 10. Case studies<br/>Bibliography<br/>Index 
<br/><br/><label>ISBN: </label>9788125920625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUM/MAR