TY  - BOOK
AU  - Sherlekar, S. A.
TI  - Marketing management
U1  - 658.8  
PY  - 2006///
CY  - Mumbai
PB  - Himalaya, 
KW  - Marketing
N1  - Table of contents:
Chapter 1. Overview of marketing
Chapter 2. Marketing management
Chapter 3. Marketing environment
Chapter 4. Customer demand and market segmentation
Chapter 5. Buyer behaviour
Chapter 6. Demand and sales forecasting
Chapter 7. Marketing information and research
Chapter 8. Marketing research process
Chapter 9. Marketing planning/ strategy
Chapter 10. Social responsibility
Chapter 11. Consumerism/ consumer protection act and business response to consumerism
Chapter 12. Product plan
Chapter 13. Product-related strategies
Chapter 14. Price
Chapter 15. Promotion
Chapter 16. Personal selling
Chapter 17. Sales management
Chapter 18. Advertising
Chapter 19. Managing distribution channels (Part-1)
Chapter 20. Managing contribution channels (Part-2)
Chapter 21. Physical distribution
Chapter 22. India: the best emerging market in the world
Chapter 23. International global marketing (Part-1)
Chapter 24. International global marketing (Part-2)
Chapter 25. Export management
Chapter 26. The business market
Chapter 27. Marketing services
Bibliography
ER  -