Wells, William <br/><br/>
Advertising: principles and practice 

 - 6th 
 - London   Pearson education  2003 
 - 599 p. 
<br/><br/><label>ISBN: </label>9788177580129 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 WEL/ADV