TY  - BOOK
AU  - Mehrotra, Nitin
TI  - Indian FMCG industry: a primer
SN  - 9788178817408
U1  - 658.81               
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Industry analysis
Section 2. Company profiles
Index
ER  -