Mehrotra, Nitin Indian FMCG industry : a primer by Nitin Mehrotra. - Hyderabad : ICFAI, 2005. - 114 p. Table of contents:Section 1. Industry analysisSection 2. Company profilesIndex ISBN: 9788178817408 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.81 / MEH/IND