Gopalan, Swapna (Ed.) <br/><br/>
Case studies on covert marketing strategies 
edited by Swapna Gopalan. 
 - Hyderabad :  ICFAI,  2008. 
 - 155 p. 
<br/><br/><label>ISBN: </label>9788131420867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802   / GOP/CAS