TY  - BOOK
AU  - Fillis, Ian
TI  - Creative marketing for SMEs
SN  - 8178814870
U1  - 658.8  
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Chapter 1. Post millennial meanderings on the culture of creativity
Chapter 2. Modelling and measuring creativity at the marketing/ entrepreneurship interface
Chapter 3. Being creative at the marketing/ entrepreneurship interface: lessons from the art industry
Chapter 4. An Andalusian dog or a rising star? creativity and the marketing/ entrepreneurship interface
Chapter 5. Creative marketing and the art organization: what can the art offer?
Chapter 6. Small firm marketing theory and practice: insights from the outside
Chapter 7. Internationalization process of the craft microenterprise
Chapter 8. Biographical research as insight into smaller firm marketing theory generation
Chapter 9. E-business development in the smaller firm
Chapter 10. Conclusion
Index


ER  -