Fillis, Ian <br/><br/>
Creative marketing for SMEs 
by Ian Fillis. 
 - Hyderabad :  ICFAI,  2005. 
 - 162 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. Post millennial meanderings on the culture of creativity<br/>Chapter 2. Modelling and measuring creativity at the marketing/ entrepreneurship interface<br/>Chapter 3. Being creative at the marketing/ entrepreneurship interface: lessons from the art industry<br/>Chapter 4. An Andalusian dog or a rising star? creativity and the marketing/ entrepreneurship interface<br/>Chapter 5. Creative marketing and the art organization: what can the art offer?<br/>Chapter 6. Small firm marketing theory and practice: insights from the outside<br/>Chapter 7. Internationalization process of the craft microenterprise<br/>Chapter 8. Biographical research as insight into smaller firm marketing theory generation<br/>Chapter 9. E-business development in the smaller firm<br/>Chapter 10. Conclusion<br/>Index<br/><br/> 
<br/><br/><label>ISBN: </label>8178814870 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / FIL/CRE