TY  - BOOK
AU  - ICFAI University
TI  - Case studies on marketing strategy (Vol. 2)
SN  - 9788131401934
U1  - 658.802  
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Chapter 1. Nike: evolution of marketing strategy
Chapter 2. Harley-Davidson: Evolution of marketing strategy
Chapter 3. McDonald's: evolution of marketing strategy
Chapter 4. Gillette: managing product innovation
Chapter 5. LVMH- Building star vrands
Chapter 6. Loreal's global branding strategy
Chapter 7. Starbucks: building a global brand
Chapter 8. Samsung in India
Chapter 9. LG in India
Chapter 10. Madonna- two decades of successful personality marketing
Chapter 11. Benetton group: evolution of communication strategy
Chapter 12. Cipla: capturing the global AIDS drugs market
Chapter 13. Cafedirect(A): brand with a conscience
Chapter 14. Cafedirect(B): "Fair" success
Chapter 15. The low cost PC
ER  -