ICFAI University <br/><br/>
Case studies on marketing strategy (Vol. 2) 
by ICFAI University. 
 - Hyderabad :  ICFAI,  2006. 
 - 319 p. 
<br/><br/> Table of contents:<br/>Chapter 1. Nike: evolution of marketing strategy<br/>Chapter 2. Harley-Davidson: Evolution of marketing strategy<br/>Chapter 3. McDonald's: evolution of marketing strategy<br/>Chapter 4. Gillette: managing product innovation<br/>Chapter 5. LVMH- Building star vrands<br/>Chapter 6. Loreal's global branding strategy<br/>Chapter 7. Starbucks: building a global brand<br/>Chapter 8. Samsung in India<br/>Chapter 9. LG in India<br/>Chapter 10. Madonna- two decades of successful personality marketing<br/>Chapter 11. Benetton group: evolution of communication strategy<br/>Chapter 12. Cipla: capturing the global AIDS drugs market<br/>Chapter 13. Cafedirect(A): brand with a conscience<br/>Chapter 14. Cafedirect(B): "Fair" success<br/>Chapter 15. The low cost PC 
<br/><br/><label>ISBN: </label>9788131401934 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802   / ICF/CAS