TY  - BOOK
AU  - Sangeetha K. (Ed.)
TI  - ICFAI university press on branding practices 
SN  - 9788131407745
U1  - 658.827 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Marketing
N1  - Table of Contents :
Section 1. Branding trends
Section 2. Case studies
Index
ER  -